Tastings®, powered by the Beverage Testing Institute (BTI)is an independent, privately-owned corporation that conducts professional, blind tastings and reviews of beverage products for marketing and educational purposes. We do not accept sponsorship or advertising from any alcohoic beverage brand. Participation in Tastings/BTI's open-forum tastings and competitions is completely voluntary. The producers, brand owners, or marketers of the relevant brands enter the products that we taste into our competitive tastings. Each producer pays the standardized, per-product registration fee to enter their products into these tasting sessions or competitions. The registration fees cover the cost of administering the tastings and overhead associated with the distribution of the tasting results through various media.
We conduct monthly tasting sessions by product category according to our annual wine, beer, and spirits tasting schedules, see our Schedules Page for more information. Participants are entitled to use only their individual product's tasting note and score for marketing purposes. Tastings/BTI's logos can be licensed for the purpose of supplementing the promotion of an individual product's review. Use of unauthorized copies or approximations of Tastings/BTI's logos for any purpose is not allowed. All uses of Tastings/BTI's name and content in press releases must be approved by Tastings/BTI prior to dissemination. You may submit a press release featuring our name, reviews, and awards, or any print ads featuring our results and logo, by sending it to us at firstname.lastname@example.org
Because wines have the potential to beneficially change in flavor and structure over time, if we have reviewed a wine more than once, we will publish multiple reviews for the same wine (exact brand and vintage) and always note the date of tasting. We do this to track the evolution of a wine for our readers. Since spirits, and the majority of beers, are based on a fixed recipe and do not beneficially change over time once bottled, we only publish the most current review for a given spirit or beer, so that our readership knows the quality level of the brand currently in the market.
It is our policy to allow licensed, approved reprints of the total results of any specific, individual tasting session for advertising purposes for a specified period of time. Because subsequent or prior sessions may be conducted by different panels, feature different groupings of products, and the possibility of product recipe re-formulations, we do not allow compiled listings of products from different sessions for advertising purposes. Results of various tastings are published on Tastings.com in the format of a searchable guide that is updated with the most current review for a given product, as we taste it. If you wish to license our category results or review content, contact us at email@example.com
Our tasting panels include senior staff members of Tastings/BTI, all of whom have had a minimum of three years experience as Tastings/BTI panelists and are recognized as world-class sensory evaluation experts in the field of alcoholic beverages. We also draw on a large pool of qualified members of the wholesale, retail, and on-premise sectors that have been trained in the use of our proprietary evaluation methodology and software. All products are tasted in flights by category, in random order. Samples are tasted blind and neat in Riedel stemware. No more than fifteen-to-thirty products are tasted in a two-to-three hour morning tasting session. Our tasting room has been designed to minimize outside factors and optimize the critical perception of our panelists through a combination of natural and synthetic lighting and a standardized color and descriptive template.