Trend # 1) Small Craft Beer Will Remain Small
The abundance of breweries popping up in cities and small towns places marketing stress on gaining new customers. Because its from the same pool of people. How does one stand out? Take a tip from Dan and Lani Valas of Great Crescent Brewery in Aurora, Indiana. "The secret is to find your niche. Offer events, activities and fun your customers want to come back for," said Dan. "You can be successful in your own niche, if you define your niche goal. Be small, stay small and stay successful."
Trend # 2) Spirits Category to Rise: Whiskey & Rum
Everyone has been talking about the best Scotch and Bourbons to drink for the past couple of years, but 2016 will see a larger mainstream uptake of these brown spirits and more inclination towards another old friend, the very underrated Rum. "Rum is having a resurgence," says Peter Vestinos, President of United States Bartenders Guild, Chicago Chapter.
Trend # 3) Health and Booze
We want good health but we also want to party! Cue in Coconut Water & Cranberry Vodka cocktails. Yep, it could be a thing in 2016. Researchers found a strong link between behavior in fitness and health with consumption of alcohol. National Institute of Health found a lifespan sample of 150 adults completed three 21-day measurements where reports of high alcohol consumption was greater on days of greater physical activity. Finally, now the Yogi’s have purpose to having their glass of Chardonnay. Read the report.
Trend # 4) Tech’s Impact on Retail
According to Nielsen, the most disruptive competition to retail will be high tech companies like Amazon who are cornering the online sales and on-demand solutions markets. Facebook and Apple too, who will be contributing platforms in 2016 to communicate quicker and generate sales faster. An interesting trend noted by Nielsen is At-Home-Meals will increase 5% to $775 Billion by 2020. With Away-from-Home Meals to increase 6% from $551 to $584 Billion. These global consumer insights should help boost your off premise sales. See the video report.